Every company has its strategies, it's just some are not well defined. What is important to know is it comes from the leaders and it has to be well defined so the subordinates can implement your strategies. Strategies can change from time to time to overcome situations or to jump on new opportunity. What ever is your strategy, keep in mind it's what makes you different from the competition, therefore allowing you to have a competitive edge. If your strategy is to have low prices and good quality, you have to think of how the customer looks at a product or service. Do people really link quality to low price? Nevertheless, your strategy has to be inline with how people perceive your company. Also, strategies can be linked to the life cycle of your product or service. If you have been in business for 30 years vs 2 years your strategy won't be the same strategy. As an example, when a new iPhone comes out, the prices are super high, then it gradually lowers at time goes by. When a house is built, the prices are low and as time goes by, the price increases. This is due to the supply and demand.
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Strategies also are linked to marketing, human resources, production, finance, sales and any related process in your business. It's not just a specific segment of your business. so when implementing a strategy, you may have to look at every aspect of your business to reach you mission and vison as long as it follows your values as this is the ultimate goal of a strategy.